Portfolio




Looking back over the last 3 years of my degree, I feel pleased with how I have developed as a designer. I see my choice to specialise in design for advertising as one of the key influences on my attitude and approach today. Learning throughout the course how designers can practice in an ethical way, remaining true to the needs of the brief rather than approaching a problem with a solely style led methodology, and working in a way which is forward thinking has left me in a position where I feel confident I can question the propriety of my work and think strategically as well as creatively.

I not only enjoy, but also see the importance of varied, tangible experiences on a rich and rounded approach. As a result I am hands-on and mostly learn-by-doing, drawing from my experiences when approaching a new problem.

The impact of the Internet on entertainment and lifestyle industries has always interested me, and a quote from a documentary studying music festival ‘Glastonbury’ has remained something at the back of my mind, “You can experience a download, but you can’t download an experience” (BBC2, 2006) and in today’s digital world, I think that remembering humans are social beings is an important consideration. I ask myself; how can I create rich, tangible experiences, stir emotion and express individuality whilst being a social messenger.

The decision to write my dissertation “Dressing for Bestival; Fashion and Identity at the music festival” came about after noticing the media attention around ‘music festival fashion’ and reading “it seems that the British summer can, in recent years, best be measured out in music festivals” (Barton, 2009). Fashion trends at Besitval are a current indication of how youth is expressing their identity. I found that much of what was being worn was an aim to perform a unique style in a time of mass produced appropriation, in a captivating environment where youth can escape everyday life and express themselves in the playground that Bestival creates. There are strong links between my learning’s of music festivals popularity and tangible experiences as a social need in society. Even with the growth of digital medias, all that is needed a clever collaboration between the digital world and tangible experiences.



Design for Advertising
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Warp Records "Design the creative industry of the next 2 years."




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'House of Bricks' boutique, brand identity and promotion.
















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"Lunch With Me" App design for Design Museum Brief; This year’s Design Factory asks, how can designers communicate the ideas they feel passionately about in the public realm? Is it possible to re-think the traditional methods of speaking out for contemporary times?


I worked on encouraging London businessmen/women into the outdoors more often.






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Poster campaign to encourage students to keep in contact with their grandparents.




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Re-inventing flyer design to improve how eco friendly it is. I used recycled jumpers to promote a local winter jumble sale.


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Live Brief with "With" brand. To design a campaign to promote the opening of its "With Store". Our designs won University Competition.




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Brief from LGBT to design a badge to promote their LGBT history week, which this year is sport inspired.



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Illustration
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Illustrations inspired by book 'Emergance; The Collected Lives of Ants, Brains, Cities and Software'.





Sketchbooks
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Experimental Formats
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Invite for a 50th birthday event on the beach.


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Flyer design for FarmFest festival in Somerset.


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Book design inspired by architectural structure.