Current Projects



'HOUSE OF BRICKS' boutique, Brighton


I intend to design the branding & advertising strategies for a new Boutique that will become part of the already saturated market within the streets of Brighton. The work will aim to launch this new vintage inspired boutique through new and existing modes of advertising. The new shop will be branded from its logo to its packaging. A website design will be proposed, and promotional ideas suggested.


The most exciting element of this project for me is the clients willingness to be experimental and a little off the wall with the approach.

-The work will include thorough research into the design and success of competitors and similar businesses. The culture/ethos that the clients wish the brand to project will be researched. The target audience will be identified – the existing audience of those already familiar with the streets of Brighton will be targeted, as well as new potential customers interested in the stock identified and targetted. The location will be considered and the brand and advertising will be designed accordingly. The aim of this is to ensure consistency and continuity throughout
- I will be designing the logo, packaging, advertising and promotional ideas to attract new and existing customers.
-Ideas will be experimented with visually, and tested via the existing audience on the streets of Brighton and new potential customers.
- The final product should create an identifiable personality for the boutique.

- - - - - - - - - - - - - - - - - - - - - - - - - -

Creative sisters Josie and Georgia are opening a boutique in Brighton...

They have asked me to design the visual identity for them. With Josie as a Fashion Student and Georgia a Textile Designer they are looking for something unique that will reflect their individual take on each craft.

- - - - - - - - - - - - - - - - - - - - - - - - - -

Starting with some research...

I have started by just jumping in at the deep end amoungst all sorts of imagary surrounding the endless area of 'vintage' inspired design.. in an aim to become familar with what bloggers, shoppers, designers etc are inspired by and working with at the moment.

Once I had gathered this imagery together I realised that what I had found seemed to have very feminine connotations. There is a lot of... mixed media work. Handcrafted. Ruff and Ready. Lace. Tangible. Nostalgia. Re-working the old into something new. One offs. Something to keep, commodity. Craft. Intimate.
- - - - - - - - - - - - - - - - - - - - - - - - - -
Now to get to grips with what it is that the Easton sisters wish their boutique to sit within what already exsists I am going to conduct an interview with them to understand the essence of the 'brand' that they wish to create.

Here is the condensed breakdown of what was discussed:
- - - - - - - - - - - - - - - - - - - - - - - - - -
I attended a confrence with Global Branding Consultant Rune Gustafson to get a better idea about what makes a good brand in the modern market place. The most important points that I took away from this talk were:

"A brand is what someone says about you when your not in the room"

- Jeff Bezos - Amazon

"Retail is an oppertunity for the most intimate, sensory relationship by creating a tactile brand experience."

"Compelling, intergrated customer journeys."

"Market growth will come from innovation."

"Customers are increasingly complex."

"The aim is to make the store into an experience."

- Rune Gustafson - Brand Consultant - Interbrand

Now I wish to use this information as a step in a more informed direction. I also learned the factors which contribute to a 'brand', learning that it is not only its identity.

I think that as the human is a social animal, and that so much of what we do now, including shopping, is based online, what we do  do with the time we spend in real life is very valuable. Take festivals for example; we are able to "experience a downloaded song but we cant download the experience" (Festivals Britannia, 2010) Bestival create a website and a festival site that set the tone for a 'visual playground' of fantasy, which removes you from reality.

This is an interesting concept in relation to Ray Oldenburgs theory of 'Third Spaces' ...

(Oldenburg, Ray: The Great Good Place: Cafes, Coffee Shops, Community Centers, Beauty Parlors, General Stores, Bars, Hangouts, and How They Get You Through the Day. (New York: Paragon House, 1989)

Oldenburg believes that within society it is important that a place in which nobody has to act as a host exists in order to maintain a healthy community. I think it is more and more common that these spaces are starting to collaborate and the lines between social experiences are blurring, (an obvious example - you can paint mugs in a coffee shop)
- - - - - - - - - - - - - - - - - - - - - - - - - -


- - - - - - - - - - - - - - - - - - - - - - - - - -
How Selfridges differentiate themselves:

I have worked in Selfridges before, during their busiest time, Christmas. And still, at this crucial time to sell sell sell, Selfridges don't appear to be just directly selling. Their shop windows are often designed by Artists or Creatives, and set the tone for the store being a captivating experience rather than just a selling space. The windows are more art installations than advertisements for what they sell. The store holds events and talks, and has a space on the LG floor which is perminantly in flux, taken over by artists and experiences from "God Save the Cream" Ice Cream company to Santas Groto, creating other reasons for people to visit and for people to stay.

- - - - - - - - - - - - - - - - - - - - - - - - - -
Shop Interior...

- - - - - - - - - - - - - - - - - - - - - - - - - -
User experience/ Interactive Brand Experience...

How could the way the logo is communicated work through all aspects of the brand, it would be nice if it could be discovered through a 'look book' on the streets around the area, the way your receipt is given to you, the way your item is packaged and presented

- - - - - - - - - - - - - - - - - - - - - - - - - -

Brainstorming Typography...

I have now had time to try and get to grips with what it is about 'HOUSE OF BRICKS' that is different to other boutiques in brighton. Through interviews and discussions with the client the following words will become key to the direction of the design:

showcasing creativity, old meets new, inspire, rough natural charm, warm, old brick building, honest, androdgenous, reclaimed innovation, simple and fresh, exposed brickwork, slightly industrial feel, fun and visually interesting, collaboration.

From this I have been working on some scamps exploring how type and logo can work in this way, exploring shapes, brainstorming materials...

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Below I have been experimenting with logos and putting them in situ so i can get a feel for how they will work.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

I need to fill in on the development work up until this stage, but the insight that I have taken from discussions with the client about the POD and essence of 'House of Bricks' is that there is a narrative running through the whole boutique about the girls themselves picking and choosing each piece individually and also about there being a history/story behind each vintage piece. There is also a very hands on, personal, approachable and unpretentious ethos. I have chosen to work with continuous line drawings for the logo, these lines with run through the boutique itself, through the packaging, blog and illustrate the look-books. It will help to illustrate the decisions and journey the girls make in creating the collections within the boutique.

I want the logo to appear hand-drawn, but without looking scruffy. I want it to look polished and sleak but with a handcrafted quality. The solution must be androgynous allowing the boutique to break into the menswear/lifestyle market, if desired later on.

At the point that I am at now I feel that I am in a little bit of a rutt, and that instead of pushing the ideas on, I am just going around in circles. The elements that I am not happy with so far is the legibility and clarity of the name at a quick glance, and I think this is affecting its credibility as a logo. 

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
I would like to explore other forms formats this continuos line could take, and what other treatment I could use to apply it to the brand.

I think it lends itself to moving image. The above video was found whilst trawling thorugh the vimeo Staff Recommendations (which is a frequent distraction to me). But I would like to develop this idea into some potential teaser videos for the promotion and opening of the store.

Below was a ad that I first saw at 'Pick Me Up' graphic art exhibition at Somerset House. I think its a masterpiece, and goes to show how abstract a shape can be and yet still be recognisable, its playful, fun and captivating.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
This is the first draft of my video of the photo-shoot for 'House of Bricks' boutique's Look-Book. The aim of the video was to bring the process of the shoot to the customer, allowing an insight into what goes on behind the scenes. I wanted it to be fun, unpretentious, & honest, communicating the essence of the boutique.

I need to work on the colour and white balance and also the pace of some of the clip changes to be better in time with the beats of the track. Also this Vimeo video appears to be quite jolty, so I need to figure out why that is and correct that.

I will also be animating the logo to come in at the beginning, hence the black space left at the start.

'House of Bricks' photoshoot - 1st Draft from Amy Stewart on Vimeo.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Application of brand Identity to a real Shop-front...

I got in contact with a boutique in my local town in Dorset, and asked whether they would mind if I was to experiment in their window displays during the evening when they were shut, in return for some handmade cards of mine for them to sell free of charge.

I wanted to work with some of the ideas that me and 'House of Bricks' owners had regarding the layout pages for their lookbook and build them into the shop front also. As well as the continuous line treatment that has been used for the logo, one of the ideas for the lookbook was to use boxes and cubes made from different subject matter relavant to the shop (photos of garments etc). So I decided to work on creating the logo on a high stack of boxes in the window.  This would create a 3D structure of the identity, rather than just the more predictable location of the shop front and sign. This would stand out more in passers by head's and have a greater 'talkability' factor.

I worked with a projector to ensure continuity between the logo on the box and on the shop front, maintaining proportions and line thickness. I then numbered the boxes in position, allowing me to quickly assemble them when at the shop, as I didn't want to hold up the shop owner, after kindly allowing me this time.

I was happy with the results, and what this allowed me to put forward to the clients as a proposal. It has made me realise how adventurous I could be within the window. 

I think I need to work on line thickness, for clearer & bolder legibility.

- - - - - - - - - - - - - - - - - - - - - - - - - -

Hand Engraving the logo onto a handmade plaster brick...

I wanted to experiment with what treatment I could give this logo to enhance what it communicates. I feel that engraving by hand adds to this as a small piece, but on a large scale i don't think that it would be visibly better or possibly even feasible. I am going to experiment further by possibly lazer engraving onto brick, hopefully it can be an actual brick.... These could be inserted among bare-brick walls within the shop, or on the floor, as something to add to add to the customers experience of the boutique.

- - - - - - - - - - - - - - - - - - - - - - - - - -

This is the latest version of my 'House Of Bricks' video. I have added the animated logo produced in AfterEffects.

I still need to work on some of the white balance, and also fit the animation to the screen, as currently it is creeping off..I will also consider the pace at which it draws itself. A fresh eye needed.




This project is particularly suitable for students looking to refine or concentrate on the design aesthetic and craft elements of their portfolio.

Produce a series of final items that question, redefine or reclaim the role of the 'poster' in a contemporary context. You can chose to do this through any media and for any message, but whatever you produce should be well crafted and communicated a clear idea to a specified audience.

You could use this opportunity to look at the desirability of posters as collectable artefacts eg as limited editions that utilise print processes in an innovative way. You could look at how commercial poster and billboard sites could be exploited in situ or integrated with other technologies. you could also choose to explore the full potential of 'moving' posters such as those on buses/escalators/screens in public spaces etc.

- - - - - - - - - - - - - - - - - - - - - - - - - -

Notes from Briefing 14.1.11

- 1 offs or reproducible?
- Fine Art objects
- augmented reality poster / interactive
- space within a poster allows you to direct the eye
- rob ryan, posters?
- knitted poster?
- poster at night, reflective material, only seen when lights shines on it.
- design observer - posters as wallflower art
-PRODUCE - a series
- any media
- any message
- clear idea
- specified audience
-what are you communicating, why is it desirable, why poster not website?

- - - - - - - - - - - - - - - - - - - - - - - - - -

Exploration & Research


Wordigami 1.1 from Edhv on Vimeo.

Wordigami 1.2 from Edhv on Vimeo.

Wordigami 1.3 from Edhv on Vimeo.

"At Salone del Mobile 2009 in Milan Edhv presented Wordigami as part of the Dutch Invertuals exhibition. This combination of typography and origami tiling is the start of a series of experimental posters. They carry two messages that are silkscreen printed on the folded and the unfolded surface. By folding or unfolding the messages reveal their content."

I think these can act as great interactive posters, which litteraly communicate a double meaning or extended message, and can mean two differnt things, and one thing when put together. I really like how the are challenging the format of a poster, why does it have to be flat. I think it was a brilliant decision to keep the design so simple, as it would be a shame to over complicate the image/type, but I think it would work nearly so well, with such complex folds, the eye needs to know where to go, and I think they have done a good job in directing you.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Looking into moving image posters, or who a message can be communicated on a moving image platform, that is in a fixed position.

Body Swap from Chris O'Shea on Vimeo.

Not only is this moving, but its interactive and involves those directly infront. It could be a great technology for attracting attention, (similar to Virgin Trains interactive billboard). Also great to entertain children. I can imagine people walking into uni and realising they are appearing on a big screen, however I'm not sure how this could communicate my message. I want to create a self reflective feeling, created by imagery that relates to your lifestyle.

Disappearing Children by Yong Ping Loo

Disappearing Children from Yong Ping Loo on Vimeo.

Here I can learn from how imagery communicates when unrelated (yet related) sound replaces what the sound would actually be. I think the narrative of the story benefits from some of the scenes and sound being related, when she talks about the playground etc. I think it would be good to use quotes that in a way relate to what is going on in the students life & contradict it. But I must be careful that the relationship between the quote and the visual senario is not too crude and obvious.

This was ambient media produced to accompany the moving image piece in the Campaign:

I am going to consider whether there is something that could accompany my posters, does there need to be? Maybe posters are meant to be stand alone communicators. Im not really sure whether this would add or take away from the posters, I want to think whether there is anything that would cleverly relate.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Where do the lines cross between a motion poster and a viral ad? These teasers work so well becuase of the sound and not just the visual. (I want to find out whether sound is something that will soon be added to moving image posters that are appearing in the streets and underground?) These are almost moving image posters, maybe one day bands like Alpines (below) will release these as viral campaigns on platforms other than just youtube that will stretch beyond the computer, and viewed elsewhere.


I think has the most besutiful layering qualities, it allowes for two ideas/stories/narratives to work with each other at the same time:

Here is a still example of the sort of delicate layering I am referring to.
I have played with the idea of layering film of the busy lifestyle of a student on top of silhoutte like lighting (like above) of the bleak and plain lifestyle of an elderley person, just....sitting. Maybe you see the occasional sigh, or cough, but there is nothing else happening. And then either you hear quotes, or see quotes appearing on the screen, layering over them all. From the elderly, saying how wonderful it would be to hear from their grandchildren every so often.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Debbie Anzalone

Samaritans 'David' from Debbie Anzalone on Vimeo.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Jessica Kleoppel's 2010 video...

I saw this on my friend Jess's blog. I am currently considering what sort of visual narratives I could re-create to illustrate the busy lifestyle of a student, and when I saw this I thought that this was a way of documenting something, a way of summing up a lifestyle full of...well, fullness! 

"Holding down the arrow key in iPhoto, and watching my (documented) past fly by, I had the idea of making a sweet little video. It's somewhat of a slideshow, and a stop motion at times, but let's call it—a movie.

Soundtrack: Om Nashi Me by Edward Sharpe and the Magnetic Zeros"

Although I think its a beautiful video, maybe its not an appropriate format for what I plan to do with introspective voices of the elderly played over the top. I dont think that the imagery would sit right when its silent, I think this video is lovely partly because of the soundtrack. I think that the idea would get lost in so many photos, and that a stronger and more understandable narrative could be created through the image of one person's 'story' with a diresctly related and yet unrelated (juxdaposed I suppose) quote from an elderley grandparent.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - -

If I was to focus on a dancing, club scene, there is some inspiration to be found here, on camera angles, and forming a narrative around one person in a shot. Although obviously the edit will be drastically different, as I am communicating quite a different message and not to music. But it is a nicely shot video about an insight into a young persons interest.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Looking at how not telling the whole message can allow the viewer to fill in the gaps with their own experiences, ideas and conclusions...

Where Children Sleep: A Diverse World of Homes .... By James Mollison

When photographer James Mollison was asked to do a project on children’s rights, he found himself thinking back to his childhood bedroom and the deep importance it played in his upbringing. Taking that idea with him around the world, he photographed a diverse cross section of children and the bedrooms they call home. His moving images remove the children from their home environment, showing them before a neutral background that mostly hides their economic status as if to say “kids are just kids.” Only when their bedroom is observed, however, does the full scope of their living situation become poiniently clear. Where Children Sleep, a beautiful hardcover book featuring 112 color photographs.

Here Mollison is creating a story and a more rounded image of the message by actually leaving are not told in so many words - 'these children all have drastically different lives and living conditions and interests, what do we gather form this about children's rights' there is enough in the connection of the images to figure a lot of this out and come to our own conclusions.




About Warp...
Since our first 12” single in 1989, Warp has evolved into one of the World’s leading independent labels of musicians, designers, filmmakers and artists – from Aphex Twin to Flying Lotus, Battles to Richard Ayoade, Shane Meadows to Brian Eno.

How do you imagine Artists of the future will shape their careers and reach people?
How would you like to experience Warp Artists’ work?
How will the Artist’s work be valued by audiences?

What we are looking for..
Ideas should represent and communicate Warp’s continuing evolution as a global creative label.
Ideally, you will look at Warp Records’ current roster, including Battles, Flying Lotus, Bibio, The Hundred In The Hands, Squarepusher, Hudson Mohawke… (more at
Your ideas can encompass music releases, interactive / digital, events, products, exhibitions, installations… Absolutely anything. You may like to explore and propose ways to build interconnectivity between these areas and others.
Think about innovative ways of generating income for our artists.
Think about methods to grow active and lasting online and offline communities.

What we are not looking for...
We are not looking for music demos, video showreels or design portfolios that are not directly related to the questions above to answer this brief.

- - - - - - - - - - - - - - - - - - - - - - - -

After attending onedotzero_adventures in motion 2010 I became particularly interested in Coalition of the Willing ( and their vision of fighting global warming with the use of open source culture, using crowd sourcing to pull together the ideas of not just the government but everyone in the world.

I enjoyed the animation itself. It engaged me straight away and communicated the message seamlessly. I think using a collaboration of so many animators and visual styles was the perfect metaphor for open source culture pulling together different talents for one cause.

Researching into this further has lead me to look at ways in which open source culture can be used in the music industry, and how it is already being used.

- - - - - - - - - - - - - - - - - - - - - - -

I have been looking at Artists such as Flying Lotus, who is under Warp, and how he is working with other artists, and reworking and mixing their music, as well as working with artsits and designers to create a visual experience whilst listening to his music.


My research is now currently based around looking for inovation within artist collaboration, and how the web of music industry/public/social networks/etc is working.

- - - - - - - - - - - - - - - - - - - - - - -

KEEP IT VISUAL - Mario Epsley

Hindostan - Part 1 from Mario Epsley on Vimeo.

Hindostan - Part 2 from Mario Epsley on Vimeo.

Hindostan - Part 3 from Mario Epsley on Vimeo.

Hindostan - Part 4 from Mario Epsley on Vimeo.

These music infused travel journals by KeepItVisual are a perfect example of how different people are using their talents to re-work and experiment with the work of others. To push the industry on further, rather than reproduce whats already been done. It is also reaching out to new audiences who may be interested in travel, or the creative side of the editing and visuals, allowing the music artist to reach these audiences too.​keepitvisual
KeepItVisuals perpetual quest is to discover and create new ways in which imagery, music, people, places come together.

This showreel is a really important example to me of how visuals and sounds can merge and work with each other, and shows how experiments within each medium can influence the other.

- - - - - - - - - - - - - - - - - - - - - - -

Collaboration between Alpines, Hannah Marshall and Rankin...

"Alpines describe their music as "Night Pop". I can see where they get their nocturnal preference from, their songs conjuring elemental, dark and archaic imagery that ought to be listened to in a very dark room (possibly with a candle burning). The duo, compiled of Catherine and Bob combine this with a fascination of visionary art, futuristic sounds with a dash of surrealism to create otherworldly and mystical pop. With a burgeoning record deal and the fashion elite at their feet, (Rankin featured Alpines track "Drive" in a film collaboration with Hannah Marshall) the pair are bound for success"

The collaboration not only provided Hannah Marshall with a soundtrack to her piece, but it gave Alpines a chance to showcase their music with the fashion world. Again, as with Flying lotus this means new audiences experiencing their music, and allows other artists (Rankin) to experiment with their work. In our times when the internet music sites and magazines are clogged with up and coming artists I think this is a great opportunity to be really 'heard' in an unexpected place. There is 'talkability' about the collaboration.

- - - - - - - - - - - - - - - - - - - - - - - - - -

CLICK Doritos New: Late Night Flavours CLICK


- - - - - - - - - - - - - - - - - - - - - - - - - -
The Streets write a song for the Guardian

"Yesterday we blogged about Mike Skinner's innovative use of Twitter to help crowdsource songs. A few hours later the Streets man posted a new track ... for us

Read the blog about Mike Skinner that inspired this song

James McMahon blogged for us yesterday about Mike Skinner's latest internet adventures and his fondness for turning followers' tweets into songs. A few hours later we checked back on Skinner's blog to find a rather more personal update.

"Hello to James McMahon from the Guardian newspaper, thank you for your kind words ..."

Skinner went on to say that he was a tad disappointed at McMahon's claim that he has given up tweeting about his hangovers. And how best to vent this disappointment? Through a song, of course, and a video that aims to show "the genuine process through which one obtains the clouded head that leads to the morning after a day off on one". Enjoy!"
- - - - - - - - - - - - - - - - - - - - - - - - - -

hologram technology...


Warp came to LCC to talk about the brief, I recorded the talk for me to refer back to.

Warp Records Talk from Amy Stewart on Vimeo.

I found that although it kept the aim of the brief very open, what the talk did confirm is that they were looking for a whole spectrum of ideas, that are experimental and forward thinking. However linked to warps current rosta of artists. A closer look at the Warp 20 campaign gave a good idea of the sort of angle to take on the brief.

- - - - - - - - - - - - - - - - - - - - - - - - - -
Looking into Generative Art...

My course mate Hwasoo Shim's Self Promotional piece...Elements of this work is generative art, where he has programmed the apperance of the motion graphics and then its movement is set to react to the music...

Here is a site which allows you to play with generative art, and discover it, it reacts to the shapes that the user draws with the mouse. I think all this research is just educating me with what is possible and also what is being done, how and by who. SEE LINK BELOW

- - - - - - - - - - - - - - - - - - - - - - - - - -
I have started to develop logos, inspired by the books I have read on emergance, open source culture, and also generative art, I have re-worked the current Warp logo, and added 2 additional visual qualities to it. A networked globe behind the bolt, and 'RE' to create the name of this off spin of Warp...ReWarp.

I am now audience testing to find out what appeals to Warps target audience more, the version where all the lines are the same thickness which is more one dimensional. Or where the lines vary in thickness, suggesting a more lifelike network, where some stems are more dominant or more powerful or successful than others. Aesthetically, I personally prefer the one with the same thickness when the image is small, and the one with varied lines when the image is bigger, or you are up close. I am also testing whether the  counter of the 'R' of ReWarp should be visible, or leave the R as more of a graphic than a letter, I need to explore the effect of this on a logo/name further.




"The design museum invites students to find new ways to engage with the everyday to communicate your messages about the worlds issues as a designer and as a citizen."
Is it possible to rethink the traditional methods of speaking out for contemporary times?

We have to:
Select an issue we wish to communicate.
Include a proposal for a live event.
Aim to persuade people to act towards this issue.

- - - - - - - - - - - - - - - - - - - - - - - - - -


-The issue I have chosen to address...
After research into various issues I decided to address the lack of interaction that London businessmen/women had with nature and the outdoors. There are in fact health benefits including stress relief to be gained from interaction with the outdoors an issue suffered by workers:

-Who am I targeting?
Businessmen/women commuting via london transport. (during a time of heightened stress)

-What I want to communicate...
I am proposing that londoners get outdoors as many times as possible during their working week.

-What is the incentive?
My Idea is an Iphone App which would consist of short stories, podcasts, artsist paintings, gardening how-to's, music albums, comedy sketches by celebrities, famous authors, artists, musicians etc. Something that can be listened to in half an hour-hour (the average time of a lunch break). Each one would be inspired by a different peaceful, beautiful locations & walks around london. Together with a Map of London within the App, highlighting these areas, a business man/woman can choose a local park, river, bridge etc, and take their lunchtime to escape from the stress of work and laugh to their favorite comedian/get lost with their favorite author as they talk about this spot of London.

Imagine: Russel Brand making you laugh about a time he was on a boat going down the thames, as you sit on a bench beside the river. Or David Attenborough reciting a story of an encounter in hyde park.

- How will this be advertised?
(a bit of imagination needed as visualizations not done yet)
Interrupting the audience at a time of stress, and monotonous routine I propose to 'take over' subways & walkways around London in areas of intense rush hour. The 'take over' would involve the subways being planted up: grass on the floor, hedge rows down the sides, with cut outs of the featured celebs jumping out the sides showing you their specific 'spot' of london. The idea is for it to feel light hearted and intriguing, commuters are persuaded to download the app.


-To sum up.
With only lunch breaks to spare, these breaks away from accompanied by this App are to allow people to escape to areas of london they can enjoy with a distraction to take them away for half an hour.


After discovering alison langton ( I have become really inspired by the style of her information design, and its link to illustration. It keeps the information lighthearted and uplifting. I want these trips to be be a positive addition to your day, not something you feel you are being told to do. Like many of the 'green' campaigns by the government.

However, feedback from a friend pointed out that my audience largely includes businessmen and women who may not ingage with this "cutsy" illustration style/colour theme. I think this is a very valid point and would like to work on how I could develop the style of some of these maps and direct them at my target audience through colour and image selection.

- - - - - - - - - - - - - - - - - -

Communication in the public realm...

Love this idea...

Viral Advert to advertise GeoSweep..$HomePageRedirector

A geographical lottery...GENIUS! you can pick your land on google maps, and for 10p a day you are entered into a lottery..
The site and adverts and how-to's are really well put together..

- - - - - - - - - - - - - - - - - - - - - - - -


Feedback... I am not getting all my ideas across in the current format/layout. I could benefit from a layout/grid to create a uniting layout throughout them. This will help them look and come across more professional and convinsing. I need to work on the typography, as the one I am using at the moment isnt communicating the right message. I need something that is more creative but still communicates fun and not the stale environment of the office. I am going to refer to other succesful presentations, and also consider working all my insights and development into a book/poster or something that poeple can pick up and grasp the idea from.


I used the template given to demonstrate the Problem, Insight & Solution for this brief. I found that working within a grid really helped. It also helped me condence the most important information down, whilst making it clear to those who don't know the brief. I asked my housemates if they understood it. The feedback was positive.

However, what it has made me realise is that the colours I have been using up until now have become detracted from what I decided to do in my research. Red and Green were going to be used to create an engergising feel, that appealed to all ages and sexes, this on I feel feels youthful and feminine. I am going to refer to the Guardian Guide for ideas on how to appeal to a larger age range.